Frico tyre brand thailand tire factory starts production this year Frico brand company is further accelerating its global expansion.
Thailand is a major economy and an important node on the “21st Century Maritime Silk Road”. Frico brand company went abroad for the first time and chose to build factories in Thailand, which not only conforms to the national strategy of the “the Belt and Road”, but also meets the needs of its own future development.
On May 11, 2016, Huayi Group signed a contract with Thailand Taibeijia Enterprise Co., Ltd. for the Thai tire project in Bangkok. On October 10, 2016, Frico brand company officially started construction in Thailand, and has now officially completed 1.2 million sets of all steel heavy-duty tire production lines and 30000 sets of all steel radial engineering tire production lines.
More importantly, the Thailand project is not just a production base, but also a fusion of new technologies, materials, equipment, and processes from both domestic and international sources, achieving efficient, energy-saving, environmentally friendly, and green manufacturing of tire products. The Thailand project, as the first overseas manufacturing project of Frico brand company during the 13th Five Year Plan period, is also an important step for Frico brand company’s “going global” development and internationalization strategy. It will accumulate experience in building overseas factories and lay a solid foundation for the global development of “FRICO”.
Intelligent manufacturing enhances core competitiveness Faced with the complex domestic and international market environment, Frico brand company has adjusted and optimized its existing production capacity structure, built a new intelligent factory, and achieved transformation and upgrading of the enterprise.
Although intelligent manufacturing is not new, the difficulty of promoting intelligence in the tire industry is not small. The intelligence of production equipment alone is not the entirety of an intelligent factory. The key is to be based on engineering scheme planning and process innovation. This requires a comprehensive consideration of the overall process layout at the beginning of the factory’s project approval, coordinating the layout of public works, process equipment, and the entire logistics system, integrating green energy conservation and environmental protection technologies, and building an intelligent management system for the entire factory based on this, forming an overall solution for a green intelligent factory.
Frico Thai tyre brands company has been conducting research on intelligent manufacturing related topics since the 12th Five Year Plan period, visiting and researching multiple advanced factories and related process equipment production enterprises at home and abroad, conducting sufficient argumentation and research, and forming a preliminary plan for “intelligent manufacturing”. This plan integrates three intelligent modules: “Intelligent Management System”, “Intelligent Process Equipment”, and “Intelligent Logistics System”, to achieve automatic and intelligent management of the entire factory’s turnover and caching from raw materials to rubber refining, semi-finished products, and semi-finished products, as well as sorting of finished tires before storage. Real time collected production site information can seamlessly connect with enterprise information management systems (ERP, MES), making it possible for enterprises to achieve computer refined management.
The most direct effect of intelligent manufacturing is to reduce labor costs. The 1.2 million sets of all steel production lines in the Thailand project require approximately 1500 employees in China. With the use of fully intelligent production lines, the employment will be controlled at around 600 people. This is the demonstration project of the first intelligent manufacturing “full circulation” all steel production base in China overseas. While significantly improving the production management level and decision-making efficiency of enterprises, production efficiency and product stability are also effectively improved, thereby reducing the manufacturing cost of tires, stabilizing product quality, and enhancing product market competitiveness. * In the future, Frico brand company has a more ambitious “321” goal: sales revenue of 30 billion yuan, full steel tire production capacity of 10 million sets, semi steel tire production capacity of 10 million sets, and entering the top ten in the industry in the world rankings.
